According to a new survey by Cowen Equity Research, Gen Z and millennial consumers — i.e. emerging big spenders — are shopping in physical stores more often than the general population. And especially if retailers carry products by their favorite brands: Nike Inc. (NKE - Get Report) , Calvin Klein (owned by PVH Corp. (PVH - Get Report) ) and Michael Kors Holdings Ltd (KORS - Get Report) .
The overwhelming majority of adults ages 18 to 35, for instance, have shopped at a physical store in the past month, according to the report. That's 74% of adults ages 18 to 24 and 77% of those ages 25 to 34 — Gen Z and millennials, respectively — compared to the total population at 72%. Gen Z and millennial consumers, in fact, are more likely to have shopped at a department store, outlet store and off-price retailer in the past 30 days than the general population.
I honestly think that nike will survive this.