Companies can also run Oracle database on AWS, but earlier this year, Oracle changed its licensing in such a way that it essentially doubled the cost of running and Oracle database on AWS cloud. The idea was clear: Oracle wants to make it cheaper for its customers to run its software on its own cloud. But, the strategy might backfire. As you might imagine, Oracle's customers were not happy about the price increase. AWS already has an enormous number of enterprise customers and such tactics just might encourage them to try moving to AWS database instead.
On Wednesday, during his keynote talk, Jassy said, "Oracle overnight doubled price of its software on AWS. Who does that to their customers? Someone who doesn’t care about the customer but views them as a means to their financial ends."
This is bound to backfire. Doubling the price isn't going to move customers to the crap Oracle cloud. They are just going to abandon the db. Stupid, stupid idea.
From: http://www.businessinsider.com/amazon-web-services-makes-onstage-dig-at-oracles-larry-ellison-2017-11