This happened years ago, 96/97 with Fila and Avia. I worked at mile in those years, and they made it like you should be paying them to work for them.
I worked for reebok nearly 16 years, and thru constantly layoff people off throughout the years. They set is up with a place that would help us with resumes and so on. That was fine, but the issue was ALWAYS management, not those on the bottom.
And before you think Adidas is great, ,they picked up reebok, took anything of value, and made our sales decline while theirs went up, then looked at reebok like, wtf is your problem.
Pretty much like owning 2 race cars, and one guy who wants to win, takes the tires off his other car, and somehow expects results with the now tireless car.