Yet another "shiny object" to distract and deflect attention from the real issues affecting the company like increased competition and impending share loss in the real markets: client and data center. Intel leadership under BK is abysmal.
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After many dismal failure intel now doesnt have a single intel branded product. All it can offer for the olympics is money and third party products and hope to burnish its high tech image. So what. No one cares a out intel inside anymore. This is like The disti Arrow Electronics sponsoring the Olympics. It gets their name in front of consumers but little other than that and free good seats for the execs and friends. Enjoy your box seat BK and murthy.
Board needs to go.