Thread regarding Mattel Inc. layoffs

Oh the hubris of it all

What everybody also forgets is that TK green lit the go ahead ti Evillynn to launch NeverAfterNigh, if I remember correctly............ a bonehead move.

looks like TK reads this board and was butthurt... wah!

If some of you knew your Mattel history, you'd know TK was the guy who held off on just launching the dolls on their own, which CS wanted to do, since CS came from FP and didn't know diddly about marketing, girls, or how to work in ES. TK made the team create the animation and have a licensing program so that it all launched together, based on his work with franchise development at Disney. Others may have designed the dolls, but aesthetic alone isn't what sold this brand - it was having all the touchpoints out at once.

trying to make a list of all the brainiacs who've taken credit for MH: the twins, SL, TK, JS.

who else is a credit wh--e that claims to be the driving force or creator of this not exactly evergreen property that spurned the wonderful idea of branching off/whoring the concept into EAH and pissed off disney?

Astonishing sales indeed.

How many more will come out of the shadows making claims to this I wonder. Even the dunder twins didn't make it on their own but they sure believe that yarn by now themselves. Betcha SL makes a claim for it when she gets booted.

Kilpin most recently served as Mattel's president and chief commercial officer, where he directed the toymaker's global sales and marketing operations.

He also oversaw the launch of Mattel's "Monster High" dolls, the company's first new intellectual property in more than 30 years, that has raked in more than $5.6 billion in global retail sales in five years.