Think a big purchase would be a nice swerve to all the trouble Q4 has brought us.
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All of Peanuts licensing (including the movie) is $80million. Stop using retail numbers to gross up and stick with wholesale, Einstein.
Add max steele's movie costs and toy revenue and it still generated more profit than Peanuts.
Kids that don't understand movie financing should stay in the corner. Domestic box office - you only get 50% of that as the rest goes to the theaters. International box office - 25% would be generous. So on the Peanuts movie, $130.7MM domestic gross = $65.1MM net; $116MM intl gross = $29MM net. So all in $94.1MM net. Deduct the $99MM production costs, and you've lost $4.9MM, and that's before P&A (prints and advertising). There are additional revenue streams (home video, Pay, HBO/Netflix, but when you start in the hole that much, it's hard to ever claw it back, but at least it's a good movie. Max Steel, on the other hand was a horrible movie with bad reviews. Peanuts also did $95MM in licensing revenue (think of it as Mattel's operating profit) and did increase merch sales during the movie, so could have been net positive. Doing the same math with a $3.8MM Domestic Gross and an $2.4MM intl gross, net before P&A as $2.5MM. And the future revenue stream is close to zero, as no one wants to pay for a dog for the ancillary streams. And Max Steel licensing is a rounding error even in Latin America. But we have DV and his team to thank for that for screwing around with the TV reboot no one wanted and the movie script that was even worse - and they were all walking around so smug about it for so long...
we'll scoop them up for more than they're worth to boost our bragging rights then put out mediocre product and kill their already dwindled value. I can see SL already licking her chops thinking this will be the hail mary that keeps her around longer. just 2 more licensed properties for NYC to destroy.
peanuts was dropped by METLife after 30 years, and what about strawberry shortcake!!??? there's content in dem hills!
Hey, idiots - the issue is how much revenue was generated from the Peanuts movie! Not about how much revenue it made as a film (duh!). Designers should just stay with their coloring books and stay out of grown up conversations.
Peanuts revenue on licensed products from the movie was less than $15million. The whole brand is only $80M and includes long standing relationships with MET Life. For a company that insists it's only about toys (from it's misdirected employees) Peanuts seems like a poor acquisition. If it's about buying a brand and cultivating it for more than just toys (movies, licensing, partnerships) then you have the wrong employees in the company.
As for Max Steel - the content does what it's supposed to do - supports a LATAM-only brand that generates a respectable topline and bottomline profit. It isn't Marvel or Star Wars and was never meant to be. It's the remnants of Mattel's ill fated attempt to take on Hasbro's Action Man from the 90's (look it up all you 12 year old millennials).
Hey, idiots - the issue is how much revenue was generated from the Peanuts movie! Not about how much revenue it made as a film (duh!). Designers should just stay with their coloring books and stay out of grown up conversations.
to the last poster: still did better than max steel!
So using your info, 246 minus double budget of 99 (198) = 48 profit.
Max, budget x2 minus box office = -16.2
Awesome, spent 16.2 to make 3.8.
246 is worldwide as is 3.8
Yesh because we need another polly anchor around our necks. How bout instead of buying we start liquidating brands.
If the production budget was $99MM, then total costs would be about double that. With Gross tickets at $130MM, the production company lost a p--pload of money.
FYI: Peanuts movie in 2015 grossed $130 million on budget of $99 million.
246 million worldwide vs 3.8 million worldwide for Max Steel. 98.5% more...
For Mattel, spending 10 million to make 3.8 is right on target.
Peanuts is very strong in Japan, it might even be bigger that Max in Latin America if that is even possible, because as everyone knows, Max rocks in Honduras, Guatemala and Panama.
Great. Just cover up the cause of the problems with another stupid acquisition like Fuhu, Sproutling and Nabi?! All those were done as the shiny object to distract investors to how badly the company is run. Peanuts and Strawberry Shortcake?! Talk about the Walking Dead......