AT&T Posits are mostly negative, that although behaving “ethically” should be important for its own sake, whether this company behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions, I am puzzled corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly, US consumers are indeed as dumb as they look, and deserved what they get from corporations like AT&T, overpriced, and aging products and services