I'm sure that logo change ate into the bottom line, or cost the company jobs. How many other bogus projects like that occurred in Q3?
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The bottom line looks pretty good to me, sometimes you need to polish things up from the visual perspective, I have no issues paying for logo redesigns
There is an org that was disparity wanting to show that they can also do the 'work'. And they came up with a lousy logo and company had to spend millions to market the now logo. Many didn't like it.