No reason to wait on layoffs. Since the ad campaign shows at the end of it that many of things featured are not commercially available, why not replace one ad with a commercial showing how well QC lays people off (the great packages, the touchy feely HR hacks that get paid to ruin other people's lives while keeping their own, the waste of paper that comes with all the layoff materials, etc.). The commercial can end with an ex-employee walking to the parking garage, box of personal possessions in hand, head hung low. While the title comes up: "Layoffs? Why wait."
Now THAT would be an powerful ad campaign. Let's do it!