The upper management in Mattel/Fisher-Price needs to go. They are absolutely clueless when it comes to the modern consumer. Enough of the 50+ politically gained positions. One success should not a VP make! Enough watch-me toys! Vreate products that engage the children in a smart phone obsessed culture. If they spent as much time creating engaging products as they did with their BS PLM system and never ending acronyms they wouldn't be in the sorry state they find themselves in. This company needs a high level enema!
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