Thread regarding Mattel Inc. layoffs

So how many VP's were shown the door? Cause in my book, Mattel will never be able to sell product at a competitive price as long as the corporation is saddled with the high VP count. Consumers have learned that the higher price for Mattel products doesn't deliver on the "higher" quality expectation any more. Most of Mattel's product at or below $20 looks like it belongs to the type found at food markets or sundry type of stores. The cost to maintain all the VP's and their support personnel is one of the major obstacles to getting Mattel back on its feet. If anyone can share the actual percentage of VP's, out of the total in the U.S. facilities, that would be most interesting to see.....to validate all that we suspect based on observation (reserved parking slots go on and on and on).

Anonymous87638 - you nailed it. Shan Li typically rearanges words published in a PR release. There is no journalism involved here...

her articles unfortunately never have depth, as she tends to repeat whatever Mattel's corp communications says. cutting 5% of the workforce in LA would have been a stronger line, and also that of those 107, how many were VP and above? Of course, Alex isn't going to tell her that. Or tell her that marketing is bloated by having expanded into two groups, or with Barbie declining 3 years in a row not rightsizing that group. Wish Shan Li would do more digging for her articles, but it is the LA Times...

Here's a summary (The LA times makes it almost impossible to comment, no comments over there): Mattel has 29K workers, 2K in El Segundo. Alex Clark says it's company wide round of cuts. Had 5 consecutive Qs with sales dropping. Barbie and FP dropping. Loss to Hasbro (Frozen), but not cutting because of Disney.. Sinclair says we need to innovate more and boost our own brands. We "created" our own problems, Sinclair now sounds like a genius. Overall, the article was a mediocre Times blurb, as usual...