Thread regarding Nike Inc. layoffs

Nike Shuts Down Virtual Sneaker Brand RTFKT

Another billion plus thrown away!
Plus a lot of resources used for nothing or very little to show for.
Such a waste.

by
| 2301 views | | 18 replies (last December 17, 2024) | Reply
Post ID: @OP+1vOdGI7d

18 replies (most recent on top)

Yet those employees weren’t laid off just funneled to other orgs.

by
| | Reply
Post ID: @dvwp+1vOdGI7d

RTFKT was probably the only M&A semi-successful, the acquisition was fairly cheap, small group of people were retain. We probably broke even maybe even made a little bit off the NTF scam. It was a fools dream like majority of our M&As for over the past 15 years. Our probably only successes was eliminating our SoCo business and outsourcing it.

One thing I’ve learned being here and other companies, M&As rarely ever work out, unless you just want to eliminate that competitor or grab the customers of them. Regardless, they eventually dry up and everyone always shells them.

by
| | Reply
Post ID: @5qkc+1vOdGI7d

Who is responsible for our M&A strategy that has led to these failed deals? Shouldn’t there be accountability for this streak of losses over the years?

by
| | Reply
Post ID: @3okm+1vOdGI7d

From RTFKT to just “FKT”

by
| | Reply
Post ID: @2qee+1vOdGI7d

Why wasn’t this the FIRST MOVE, before layoffs?

by
| | Reply
Post ID: @2oim+1vOdGI7d

Nike paid $5M for RTFKT
The losses are minimal

by
| | Reply
Post ID: @1dgf+1vOdGI7d

“NFTs were dead/useless tech, and that was clear at the outset for anyone that knew anything about them.“

Seems unfounded and untrue if you look at the user stats and growth trends for NFTs right now. Nike made a blunder not having an activation strategy for RTFKT longer than 3 months, but the “tech” wasn’t the issue…

by
| | Reply
Post ID: @1mpe+1vOdGI7d

:tada: we can get back to spending money on product and marketing. Less on trying to be a 3rd rate tech company.

by
| | Reply
Post ID: @1uwx+1vOdGI7d

Sunk cost fallacy, y’all. Money was lost but that doesn’t mean we need to keep losing it.

by
| | Reply
Post ID: @1mjn+1vOdGI7d

Another company acquisition flushed down the financial statements, adding to Zodiac, Celect and the other Data related one.

by
| | Reply
Post ID: @xvg+1vOdGI7d

Shocking - people were not willing to pay for virtual shoes?!

Perhaps an example in which these VPs were unwilling to call BS on this for fear of going against what others thought was "innovative". So lame.

by
| | Reply
Post ID: @htq+1vOdGI7d

And then there is me: deciding “should I book a $200 or $150/night hotel for my next business trip”…

by
| | Reply
Post ID: @srj+1vOdGI7d

Inexperienced people tend to jump at trends without putting thought or reason into it. Just "ohhh, shiny!" Those folks need to be gone.

NFTs were dead/useless tech, and that was clear at the outset for anyone that knew anything about them.

I could not belive the amount of senior tech folks that were pulled into that vortex of stupidity.

by
| | Reply
Post ID: @yht+1vOdGI7d

Another one of JDs hair brained ideas. RTFKT is shutting down someone is laughing all the way to the bank and JD leaves with a multi million $ payout. Is there no accountability?! I can't even get a bloody dedicated desk at campus. Speaks volumes on how much the average worker is valued at Nike.

by
| | Reply
Post ID: @zut+1vOdGI7d

I heard several VP’s in tech that wouldn’t stop talking about the Metaverse because of this purchase. They should be gone anyways, just another reason.

by
| | Reply
Post ID: @nml+1vOdGI7d

We need to get back to setting trends instead of following them. NFTs, AI,... what is next? They're spending billions of dollars as if they're using someone else's wallet.

by
| | Reply
Post ID: @yol+1vOdGI7d

How did you calculate the loss to be a billion? There’s no doubt it was a loss, but that figure seems exaggerated.

by
| | Reply
Post ID: @icx+1vOdGI7d

Love all of the people that talked about how genius of a move it was. Those geniuses are still in VP roles.

by
| | Reply
Post ID: @woc+1vOdGI7d

Post a reply

: