So this will be "officially" Julia White's last week with SAP ( although I am sure she has been long gone since the announcement). Suffice to say Marketing has been left in a complete shambles. But where do we go from here?
OK, we merge Product marketing with Product development, which means we will have 30, 40 or more different Marketing themes. Will they all be synched up to reflect one to the other?
And then there is "Corporate Marketing" things like "unified branding" that promote the company as a whole, market research, advertising campaigns, etc....
Of course, Product marketing must be done in total alliance with Corporate marketing -"who" will provide this strategy, oversight, execution....?
Yes, what a tangled web the departure of Julia White will leave at the end of this week when she is gone and the broken pieces will be left behind for someone else to pick up.....Marty H. - marketing anyone.....??????