The lowlights
Revenue down 10%
Net income down 28%
EPS down 26%
Our not so new CMO spent 15% more on demand creation to achieve all this.
Thanks JD, HON and crew
10 replies (most recent on top)
MF is the MF worst ...
Winning isn't for everyone right? Every call over the last few years have had a different tease of what was coming that was going to turn things around. Remember how the Olympics were going to catapult all of the great innovation we have in our pipeline and now we need more newness? Guess that's why they get paid so much money and I'm just expected to do more work for the same money.
Unofficial word count
“Decline: 24 times
Newness: 20 times
Promotional environment: 17 times
Innovation: 15 times
Accountability: Zero Times
exactly... he makes it sound like he wasn't part of the problem that happened in the last 4 years - he and JD came in at the same time so he is just as culpable in not steering the strategy in the right way. now BALANCED growth across the marketplace is key?! huh, what a concept. and don't get fooled about DD growth in running and innovation, it's easy to get that when you start from zero or negative growth
Listening to MF preach about getting back to the principles that made Nike great - while he was part of the team who watched it all implode - is absolutely maddening. Referencing EH’s 2010 marketplace work after it was destroyed by HO makes me ill.
Let’s do a shot every time you hear MF say decline.
What does “newness” mean
I hope this will be MF's last earnings call
If you have mediocre product in Lifestyle, no increase in Demand creation will help.
Stock down as soon as MF opened his fu--ing mouth