The story is, instead of just throwing a lot boxes over the customer's fence, HPE was now throwing a lot boxes with GPUs in them over the fence.
The customers were getting those servers and saying, "cool, hey HPE, how do I now turn on ML/AI? Where's the switch that automagically converts my applications to AI?!".
The HPE sales rep would answer, "sorry, can't hear you, let me move to the middle of the fairway".