Let me preface this by saying, I'm sorry.
I just walked through Nike CHI. Our (I still feel like I'm part of this) execution was horrible. We moved consumers to a DTC model. Great! NOT.
As a consumer - if you have a body - I should have no issues accessing the product I want! Well... maybe not!
The reality? There was no mediums in any apparel, or US10 shoes in everything I looked at.
Now maybe we don't want to serve 55 +1 year olds. However, what I was trying to buy was ACG apparel and AM1 shoes.
I get it, we are trying to reenergise or 3PW partners... as we should. It makes sense. So maybe there was inventory farmed out across key retail partners. At last.
But then why aren't we (see, I'm still with you) prioritising our largest most profitable market?
The US, I'm guessing is still north of 50% of our profit?
This sh-t isn't complex... we just continue to make it that way.
There is no finish line! Or maybe there is, if we continue to think this way.
Is Nike going to be the next KODAK?
How can I hep? #108816