Nike's procurement team has been reaching out to ETW companies, including mine. They informed us that they are conducting a cross-business review of all ETWs to ensure alignment with Nike's strategic priorities, though they couldn't clearly articulate what those priorities are. It appears they plan to cut ETWs that aren't aligned and reorganize others in typical Nike fashion. In my 20 years in the industry, I've never seen such a poorly thought-out initiative.
If you’re an etw on the fence about leaving, I’d leave now while you have a choice.