Long time Nike employee who has now been long gone. It is really sad to see the downturn of Nike. It’s inexplicable really, but the spiral look out of control. Cannot imagine anything short of 2 years to straighten it out. With luck.
As an outsider now, I see a handful of clear reasons Nike has lost its way…(1) wrong leaders in wrong position (2) deep over reliance on external consultants such as Bain and McKinsey, who don’t know their a-hole from their elbow (3) over relying on hype and legacy, while not innovating (4) losing the employees and shareholders and consumers interest and trust.
It’s just bad.
On the CEO, why is he still in place? It is fairly obvious he isn’t cut out for the role, and cannot get the train back on the track. If you look to your German rivals in Herzo, they replaced the last CEO with their new one, and he is well ahead of his complete rebuild of trust with employees, shareholders, and consumers. The brand is white hot right now.
As a Nike shareholder who has seen his stocks just about halved in value, I find this deeply unsatisfactory that the company is failing and flailing with leadership issues.
Why is this acceptable? Your own ad states “winning isn’t for everyone”, and it seems applicable to how your leaders lead.
Expect better. Rooting for you.