Nike lacks leaders who are cross-functionally competent. Doesn't seem to be more than a few years back when it broke completely. I do think Global Tech started to steer the business leaders by bullsh-tting them into shiny tools over measured outcomes. I blame weak leadership for allowing that to occur from the C suite down to directors. I'd hate to turn the company back over to full sales control but it may be the only way to get back on track.
Good observation, @dsu+1tEnGzfR.