https://www.instagram.com/reel/C9fHaMotIQs/?igsh=MXRpMmM2Y3Y1MHdoOA==
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They are getting the pre-Olympics shoe press. Not Nike.
We're effed.
Reportedly…”Currently, one single LightSpray unit could make a thousand pairs a year. To make millions of pairs, it would need a robot farm, Coppetti says. But there’s more technical development needed on the robots first. “Right now, we’re in the robot generation of about four. We want to probably get to like six or seven before we then say, ‘OK, we’re going to order a hundred of those.’” The robotic arms are already used in car manufacturing and other industries, so they’re not prohibitively expensive, he flags.“.
Source: https://www.voguebusiness.com/story/technology/on-to-unveil-its-spray-on-shoe-on-eve-of-the-olympics
Seems like a bit of a marketing gimmick, but regardless of whether it sells or scales, at least they are pushing the boundaries, experimenting, thinking outside the box, testing with consumers, etc. (I.e. innovation).
But we got a robot that holds a TV.
Can their production build at scale or is this just a neat party trick for elite running? Otherwise the machine costs will eliminate margin. Nike had three multi million dollar machines in Guadalajara that couldn’t scale at quality so that ManRev was scrapped. Will this be any different?
Good marketing. Curious to see how it holds up in durability or if it is inexpensive and quick turn. Sustainable to make until you have to replace fast. If light, durable, and sustainable they have cracked the 3d printing code for footwear nicely there. Kudos for raising the bar.
Or at list marketing.