A destination employer company is:
- Seen by both current and future employees as the iconic employer to establish and grow a career.
- The type of company that candidates have difficulties getting into.
- Well-known in the community as a desirable place to work.
- A place current employees consider their home-away-from-home.
Masarek's version of DPTW
- Avaya is a destination place to work because I said it is.
- Well-known in the community.
- Truth, bonuses, raises, and careers are as elusive as unicorns.
- If you keep trying you might catch a unicorn, think positive.
- The type of company that candidates have difficulties staying at.