But don’t worry, GenAI will pick up the slack.
We are now building a corporation that will not need any of us.
GenAI, or how to remove the soul of Nike.
This scattershot “roadmap” is going to dilute the brand, distract from our real objectives, remove any unique brand narratives, and further push us into a bleak future of shiny, soulless things.
God help us
Can’t wait until we get AiCEO in place to save us $100M/yr.
Read The NY Times article about how replacing the brass with AI is in the near future.
They straight up admitted that they're using AI to replace people. Cut 20% of workforce then claim genAI will "increase productivity by 20%". We can see through the bullsh-t.
Are you a content writer or social media manager? Generative AI is great at creating a flood of mediocre content and that’s about it.
And even then it still needs a human looking over its shoulders to make sure it’s not suggesting you spice up your spaghetti with gasoline or use glue to make your pizza toppings stick to the cheese.
You’re not wrong OP. At the same time if I’m being honest a good AI could do 80% of my job. That 20% it can’t do is super important though.
Mark my words, Nike will be a leaner company in the future. Labor is the biggest lever it has to juice earnings. Out of both necessity and just because it can, in the next few years several of us will lose our jobs to AI.
won´t lose a wink of my sleep worried about JL and JC delivering something that threats my job - and with MD "leading the way"
“Don’t focus on the fancy new things. Focus on what we have now and make it work really well.”
Also, “AI is the newest thing and we need to lean into it all the way”
So which statement are we supposed to disregard?
I’m terrified for how much we’re blowing on “AI”. We’re barely a year out from the Rat blowing through Nike’s budget. We CANNOT afford this.
A few people get to add AI on their resume today while delivering very little. Tomorrow another 10% of us will be laid off when we’ve yet again used a year’s budget in 3 months.
It’s not like copilot is actually useful. Anyone can jump on Reddit for a candid (and free) conversation about the value it fails to bring.
They invented a left-handed hammer and are now looking for left-handed nails. And this is the core of Nike’s comeback?
Lord help us
DE in various orgs are selling GenAI as a way to improve productivity and reduce people. One of them left material in conf room, it was about GitHub copilot.
There was talk of "SMART" goals but maybe I missed where she shared one in support of the roadmap.
Works for me!