Your time at Nike may very well be viewed as a negative. We’re nearing 50% of our all time high, with a brand struggling to grow single digit… in a marketplace growing double digits. All while working for what had at one time been a brand that really meant something.
So, find a way to differentiate yourself… without too much association of your ability to that of Nike. It is tough out there. I have triple digit applications in, and averaging a 1-3% call/response rate. My resume, education, experience, and expectations are quite reasonable. Willing to relo, would accept a position 1-2 levels lower, and would take ~30% less pay.
For those that survived this layoff… if you’re going to stay at Nike. Know that you’re signing up for a stay-and-pray strategy. We’re all going to be back on here in 24-36 months, with another round of layoffs. If you can get out… why not?
Each of our situations are different. I’ve discussed mine with recruiters, HR, professional resume reviewers / coaches… and the recurring theme is that swoosh is becoming tarnished. In looking at our business performance relative to the competition, it’s understandable.