Here’s an example of what accountability looks like. @Nike leadership please take notes.
At my previous company, VPs were all asked to take a 20% pay cut in order to save people’s jobs. There were still people let go but this was how leadership showed that they take accountability. No one blinked an eyelid. THAT was the motivation people needed to keep going under the difficult circumstances. Later that year, with the business situation improving - the 20% was returned to the employees who took those cuts.