I was in the Charlotte office. I will never forget it. I was d-mbfounded, and thought it had to be a mistake.
Things have only gotten worse from that time since.
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One of my coworkers said it sounded like the brand name of an environmentally friendly, organic tamp-n.
It felt like the bane of a prescription medicine
I can tell you that every person I encountered in my eastern NC town was like “what the heck?!” People will still say “BB&T”
The most ridiculous waste of millions. Remember the “art work?” I couldn’t believe it when I saw it. You could have created something better on an EtchNSketch. Wait! Maybe that is how they did it!
Truist ain’t going anywhere despite what disgruntled ex staffers fantasize about.
Look bro….what’s your problem??
I’m LDP. Class of 2019
I helped name it. Even picked the colors.
Wanna tell me to my face?
Yeah…..didn’t think so
Don’t worry, the name Truist won’t be around much longer. And will be quickly forgotten except for those awkward retirement roast moments accompanied by a small degree of embarrassed laughter.
Anything to get away from hearing people call it Bob's Bait and Tackle was nice.
Watched it from the teleconferenced convention hall in Raleigh. I remember the stunned silence as everyone tried to figure out the word by silently mouthing the letters. Then Kelly breaks the silence with “I think they like it!”. We all looked at each other knowing as bad as this was, it would never be this good again.
I was sitting in a large Winston Convention Center room with hundreds of local coworkers. We watched a video presentation as the name was announced live. The entire room was fell completely silent when the name was unveiled. Once the shock was over, there was thinly veiled laughter. No one was impressed, especially considering how much money was paid to “consultants” to make that ridiculous recommendation.
The skinny jean wearing consultants really came up with doozie. Was amusing too watching Kelly and Bill drool and swoon about it. I actually thought it would have been a good name for a suppository or some other bowl relief medication. Of all the options on the table, this was the best? Good grief Charlie Brown.
I worked at another firm at the time and a mutual client brought by a voided check. I said “what the heck is a name like Truist?!”
Yeah. I was day time drunk, like normal, and pulled over my car. I was a bit too blurry to be driving. While I was napping (on company dime) I dialed into the SVP call and heard it.
Figured I mis-heard the name. Did not resonate