I couldn't even get our Alphafly's on launch day same for the better colorways of the Air Max Dns. I see comments on Alphafly videos with upset consumers who wanted the Alphafly's and they are just saying sc--w it and going for Hoka or On who have actual stock of their new innovative products.
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Let them complain. Hoka and On can’t compete with Nike. Remember under armor
People upset enough to post about trying to get a high heat product on launch in a specific colorway are just upset they didn't win the shoe lottery, and aren't going to be the ones jumping to another brand, at least not in large numbers.
Limited distribution is used to drive heat on new products in the marketplace AND it helps to gauge appetite before we over invest in units. It’s not just a strategy for SNKRS.
I understand hype for SNKRS launches but for a running shoe cmon
You must be new to the sneaker game… it’s to generate hype.