Your know it is bad when JD Sports is critical of Nike in the press:
“On the company's fiscal 2024 earnings call, JD Sports chief executive officer Régis Schultz faced a barrage of questions from analysts related to the retailer's business with Nike.
Overall, the CEO said that Nike has performed "a little bit slow" in recent quarters, as the sportswear company has been relying too heavily on core franchise products and has lacked new product innovation.
"I think Nike has been banking on Air Force 1 and Dunk, and I think it's still selling very well," Schultz said on Thursday's call. "But I think we can see that it's starting to slow down and need something new to come and refresh that. And I think what we are seeing is the smaller brands are coming with a lot of innovation.