Nike is going through a multi-track process that includes layoffs to save money and make the investors happy with short term cosmetic actions while also going through yet another major reorg.
The reorg part means that although many people have been and will be laid off, there will also be a certain number that will be promoted and some that will be demoted. It makes sense that you're seeing VPs announced first since it's a top down sequence. I wouldnt be surprised if you see Senior Director and Director promotion announcements in 2024 as well.
It's a bit of a mind f$# to see promotions going on now while so many of us are worrying about losong our jobs but it makes sense from a corporate org planning perspective. This doesn't mean the actions taken or the promotions given are necessarily warranted or earned of course.