I worked at Nike for a few years and still hold my Nike stocks through ESPP and RSU grant. The working memory was pleasant until Nike Tech was full of contractors and outsource in India (before the crooked RAT time). I hold the stock because I thought at least the products were cool and modern. However, now I find even with 40% discount, I don't see Nike products cool anymore, just same old same old. For clothes, I now buy from Lululemon (check their stock price), for shoes, On from Swiss is pretty decent.
Is this just me feeling this way? Crooked Nike tech is a small issue compared with product creation and quality control.