Thread regarding Nike Inc. layoffs

Cost Cutting: The plan will result in pre-tax restructuring charges of $400 million to $450 million... The charges relate to employee severance.

https://www.barrons.com/articles/nike-earnings-stock-price-5b818ed5

Nike beat expectations for second-quarter profit and announced a $2 billion cost-cutting plan, as it sees sales softening for the second half of its fiscal year.

Nike said it is identifying opportunities to find $2 billion in cumulative cost savings in the next three years, including simplifying its product assortment, increasing the use of automation and technology, streamlining its organization, and using scale to drive greater efficiency.

Profit jumped 21%, to $1.03 a share, while revenue edged up 1%, to $13.4 billion. Analysts tracked by FactSet expected profit of 84 cents a share on revenue of $13.4 billion.

The plan will result in pre-tax restructuring charges of $400 million to $450 million, to be recognized in the third quarter of fiscal 2024. The charges relate to employee severance costs.

CEO John Donahoe said the company is “embracing a company-wide journey to invest in our areas of greatest potential, increase the pace of our innovation, and accelerate our agility and responsiveness.”

CFO Matthew Friend said the company remains focused on executing on its gross margin and disciplined cost management “as we look ahead to a softer second-half revenue outlook.”

On a conference call, Friend said Nike is seeing indications of more cautious consumer behavior around the world. He said third quarter reported revenue is expected to be slightly negative and fourth quarter revenue should be up low single-digits, reflecting “increased macro headwinds,” especially in China and its operations in Europe, the Middle East, and Africa.

Shares of Nike fell 11% in after-hours trading. They are up 4.7% so far this year.

Over the past few months, Street sentiment on Nike stock has been improving. Investors have rallied behind the prospect of bigger margins now that the company is seeing better freight costs and less discounting.

Just last week, Citi analyst Paul Lejuez upgraded shares of Nike to Buy from Neutral, arguing that Nike is an “attractive margin recovery story” amid a choppy macroeconomic environment. And earlier in December, Wells Fargo analyst Ike Boruchow added Nike to his top picks list, swapping out competitor Lululemon Athletica in the process.

“We simply believe the recovery characteristics and self-help story now beginning at [Nike] make for a more compelling long idea into 2024,” Boruchow wrote at the time.

Some analysts still see bumps in the road ahead.

“It’s also important to keep in mind that NKE isn’t yet firing on all cylinders,” wrote Wedbush analyst Tom Nikic in a note to clients.

Nikic says the company’s inventory levels are still high, leading to more discounts over Black Friday week. Meanwhile, wholesale demand for footwear in North America and Europe has been slowing, which could affect Nike’s revenue in the latest quarterly results.

Nike said second quarter 2024 inventory was down 14% from a year ago, to $8 billion. Gross margin rose to 44.6%, driven by strategic pricing and lower ocean freight costs.

Revenue from North America dipped 4% in the quarter, to $5.6 billion, but rose 4% in greater China, to $1.8 billion, from one year ago.

The macroeconomic challenges will also likely prevent Nike’s management team from raising guidance, Nikic wrote. He says he wouldn’t be surprised if the stock gives back some of the gains it has made in recent weeks.

Earnings, however, might be a bright spot in the report, as Nike starts to lap some of the benefits of lower freight costs that are expected to help the company out in 2024.

“Top-line challenges remain, but we are more optimistic about NKE’s ability to protect EPS in F24/F25 despite a choppy macro,” Citi’s Lejuez wrote.

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| 2011 views | | 2 replies (last December 22, 2023) | Reply
Post ID: @OP+1qcdXlnU

2 replies (most recent on top)

“Beating expectations” in the same conversation as “layoffs” is so f***ed.
Why would anyone want to work here?
And if they do, why would they want to put any effort into it?
Su-k at your job? Get laid off.
Work hard? Get laid off.
“Just get laid off” - Nike

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Post ID: @mni+1qcdXlnU

Nike missed the boat on "increasing the use of automation and technology and using scale to drive greater efficiency" back in 2020 when newly minted CEO John Donahoe pulled the plug on "Project 40" after investing easy over $500 million in the project.

"Project 40" was touted as the future of NIKE Air "World Class Manufacturing". It was going to be the "Flagship" . Following the purchase of a 1 million sqft factory (Goodyear, AZ), hiring an entire maintenance, engineering, and project management team, warehouse modifications totaling over $100 million and staging several hundred million in equipment, the project was abruptly cancelled.

Donahoe didn't have the foresight and stomach to muscle through the Covid market doubts to "increase the pace of our innovation". Nine months after hiring everyone with the project in full swing, everyone was laid-off via a 3-min pre-recorded video. That is how Nike does business.

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Post ID: @ldp+1qcdXlnU

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