And our next question comes from Ebrahim Poonawala with Bank of America. Please go ahead.
Ebrahim Poonawala
Hey, good morning. I guess, I just wanted to follow-up maybe Bill and Mike on the goodwill charge. I'm assuming it's more than a mathematical exercise and it's hard for me to imagine that higher rates are structurally bad for banking organizations with good deposit base, which is the case for Truist. So to some extent I guess the read-through is some of the deal synergies tied to the SunTrust BB&T merger no longer look as appealing as they did at the time of the deal announcement. One, is am I missing something there?
And secondly, Bill, just so you've talked about a bunch of strategic actions, is it fair for us to expect that if we look a year from now, we will see very clearly some of the synergies, be it in terms of market share gains, efficiency tied to the deal where investors can start getting on board with the franchise?
Mike Maguire
Yeah, I'll go on the first one. Ebrahim, thanks for the question. You know, you sort of said, hey, I assume it's sort of not just math, or maybe you said it is mathematical, and that's right. I mean, at the end of the day, we do an annual test for impairment. There are I mean thousands and thousands of factors that go into this work. There are customary evaluation approaches. You know, you evaluate each reporting unit. You know, if you think about it the factors that are significant that we cited in our prepared remarks is that you do have a very you know you've had degradation in operating conditions for the industry you had a significant decline in broadly speaking bank stock valuations, Truist market valuation at the time and we do this test as of a certain day each year. In our case, it's October 1.
So all those factors are considered and influence the outcome. But at the end of the day, the estimated fair value is below the carrying value, and that's the output. But again, just to reiterate this, absolutely zero impact to our financial condition or how we think about our opportunity or our strategy or what we're doing.
Bill Rogers
And it's just done by segment too, Mike.
Mike Maguire
Yes, that's right. You look at the various reporting segments, the reporting units for us, which are the consumer and wealth business, at least in ‘23, corporate and commercial, and then insurance.
Bill Rogers
And then on your second question, hopefully, what I was indicating is that process has started. So if you look at the net new account gains we're seeing, the growth in primacy accounts, the growth in market share and investment banking. So those things are actually underway and happening. I think they'll continue to accelerate, they'll continue to build, they'll continue to manifest, as you said, both on the revenue and both on the efficiency side. I think you actually pointed out, you know, you'll see both sides of that.