Thread regarding Oracle Corp. layoffs

One of the biggest fails we have is our marketing

One of the biggest fails we have is our marketing and lack thereof. True marketing has been replaced by self-serve-self promotion of "personalities" along the lines of "likes" and "views" without any connection to actual sales or success. I've been part of so many meetings where the goal - as in the actual goal - is to get more "views" and "likes". There is NO connection to a product sometimes, or what Oracle can help our customer with. The focus of our marketing is "likes", "views", "impressions" and the feeble justification to the effort is to "get the word out". Maybe its because of our connection to TikTok? Oracle's entire "social media" needs to shut down because its useless and only highlights "personalities" who feed into their own popularity, not Oracle's.

An excellent point by @1dpe+1q3SoHi8.

by
| 1722 views | | 9 replies (last January 10, 2024) | Reply
Post ID: @OP+1q5vR79V

9 replies (most recent on top)

LOL...It happened today! I was in a call and someone said "My 14 year old son..." Its true!

by
| | Reply
Post ID: @qfyd+1q5vR79V

Agree on old guy talking nonsense but his counterpart blonde girl (assuming his daughter?) has the most intriguing Dr Seuss inspired clothes. And zero tech knowledge as well.

by
| | Reply
Post ID: @3lpo+1q5vR79V

“Especially the old guy with the high pitched voice.”

He reminds me of high pitch Eric on Howard Stern.

by
| | Reply
Post ID: @1kgd+1q5vR79V

Oracle does have a TikTok channel. Search on TikTok. So clueless.

by
| | Reply
Post ID: @1lej+1q5vR79V

“Our Oracle TV ‘experts’ have zero tech knowledge and sound ridiculous interviewing or speaking about Oracle products.”

Of course they don’t have tech knowledge. How could they possibly have an in-depth knowledge of ALL of the Oracle products they cover? It’s not their job or their industry. They only have a high level understanding of the product details. In the same way, the vast majority of sales, product experts and techies don’t (despite what they may think) have a clue how to create and deliver professional content. Especially not on the restricted budgets that marketing are working with.

Employees with good tech knowledge have had opportunities to work on OTV productions and on camera, and with the exception of a few it’s been a mess because most have zero knowledge of how TV works. So it goes both ways.

by
| | Reply
Post ID: @1ssb+1q5vR79V

Our Oracle TV ‘experts’ have zero tech knowledge and sound ridiculous interviewing or speaking about Oracle products. Especially the old guy with the high pitched voice.

by
| | Reply
Post ID: @ymg+1q5vR79V

Oracle doesn’t even have a Tik Tok account let alone a Tik Tok strategy. No one under 25 exerts any real influence in marketing here.

by
| | Reply
Post ID: @ikp+1q5vR79V

Yep. I die a little inside when I hear someone say "We are using our social media to reach a younger audience". Then when pressed for how they are achieving that, they say something like "My Son/Daughter/Under 25 something" said, so and so. I sit there bewildered. So your "source", who still lives at home, is in high school, who doesn't actually buy software (except maybe on steam for a game or two) is giving you recommendations as to the inside track on enterprise software purchases, and the direction Oracle to take? The same source who uses open software in their classrooms because Google or Apple or AWS put it there and made it easy to use? You then build an entire disconnected media strategy trying to chase what your "source" recommended ? Or better yet...an intern that can't get an internship anywhere else and never had a job in their life has an opinion too? Bingo. Our social media and marketing strategy's foundation is laid bare. Tell me oh great under 25 something media guru, how Oracle needs to pivot marketing to counter the gap from a lack of nVidia AI chip and OCI capacity. Tell me geniuses of Oracle marketing how a TikTok strategy can work in this case?

by
| | Reply
Post ID: @uhv+1q5vR79V

We have marketing?

We have a ‘star making machine’. A machine as powerful as a yo-yo.

by
| | Reply
Post ID: @pjs+1q5vR79V

Post a reply

: