One of the biggest fails we have is our marketing and lack thereof. True marketing has been replaced by self-serve-self promotion of "personalities" along the lines of "likes" and "views" without any connection to actual sales or success. I've been part of so many meetings where the goal - as in the actual goal - is to get more "views" and "likes". There is NO connection to a product sometimes, or what Oracle can help our customer with. The focus of our marketing is "likes", "views", "impressions" and the feeble justification to the effort is to "get the word out". Maybe its because of our connection to TikTok? Oracle's entire "social media" needs to shut down because its useless and only highlights "personalities" who feed into their own popularity, not Oracle's.
An excellent point by @1dpe+1q3SoHi8.