Pepsi guy here and always rooting for us, but man you have to wonder where this thing is headed sometimes.
Restaurants and big accounts moving to Coke. Dr Pepper has passed Pepsi. Sprite is right on our heels.
Then you walk the chip aisle and Utz and everybody else is coming after Frito on price.
Meanwhile we’re cutting costs, cutting SKUs and getting ready for another mystery market tour.
But hey, we got Subway. I still don’t know anyone who eats there.
Thank God we kept Taco Bell though. After throwing cases for 18 hours, a Crunchwrap and Baja Blast is basically the bonus for 2026.
I’m not saying the Titanic is sinking.
I’m just saying maybe we should stop folding the laundry long enough to check the map.