I spoke with a senior director who I’m also friends with. He advised me to make sure all Activity Sync entries are accurate because they’re planning to have an AI agent review the data next year to identify potentially fraudulent or fabricated entries. They’re already aware that some people are logging meetings that never actually happened, while the expected results aren’t showing up.
They have something similar being used for ISRs already, although it apparently isn’t working correctly yet (which is hardly surprising). Once they get it working properly, they’ll start identifying teams that need improvement. The ISM or RSD will then be responsible for addressing individuals who are abusing or manipulating the metrics.
Personally, I think all of this is part of a broader effort to enforce PIPs across the organization. My concern is that the company would rather push people out through performance management than provide severance.