The Streisand Effect Thrives at ExxonMobil
Attempts to suppress information are often made through cease-and-desist letters, but instead of being suppressed, the information sometimes receives extensive publicity, becoming viral over the Internet or being distributed on file-sharing networks.
Seeking or obtaining an injunction to prohibit something from being published or to remove something that is already published can "backfire" by increasing the publicity of the published work.
The Streisand effect has been described as an example of psychological reactance, wherein once people are aware that some information is being kept from them, they are significantly more motivated to acquire and spread it.
The Streisand effect has been observed in relation to the right to be forgotten, the right in some jurisdictions to have private information about a person removed from internet searches and other directories under some circumstances. A litigant attempting to remove information from search engines risks the litigation itself being reported in the news.
The phenomenon has been described by the Chinese proverb "(when one) attempts to cover (the truth), (it) becomes more conspicuous" (欲蓋彌彰, pinyin: Yù gài mí zhāng).
https://en.wikipedia.org/wiki/Streisand_effect