How did we get from being a premier car rental company to a full blown circus and the laugh of the RAC industry?
1 reply
Let’s start from the top:
- Poor board governance
- Leadership ego and short-termism
- Missing a paradigm shift
- Underestimating the competition and their product/service quality
- Complacency and status quo bias
- Over leveraging and bad capital structure
- Squandering profits
I believe we all ladies here in the room can write chapters under each of the above. The question is whether Hertz can keep going or best to call it a day. Regardless, there’s no way it will ever go back to #1.