I retired from Nielsen 5+ years ago. A former coworker pointed me to this site, so I'm out of the loop. I only ended up on the careers page because my son just graduated with an engineering degree, and I thought the Oldsmar facility would be a great place for him to start. Instead, I'm perplexed; are all the engineering jobs in India now? What actually happened to Nielsen? The engineering culture and work at Oldsmar used to be great, but now it seems like a ghost town. Catch me up on what I missed (and yes, I realize now I should probably steer my son elsewhere!)
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Karthik has HR downvoting your post.
Do you remember the Habib/Calhoun era and the outsourcing to TCS? At the time, many people thought things could not get much worse. Now they have.
Another private equity owner is taking an already weakened company and cutting even deeper. They are cutting teams, capabilities, and even markets considered less profitable, with little apparent understanding of the long-term damage.
This is no longer just about outsourcing work to TCS or other vendors. The bigger issue is that people with very limited understanding of Nielsen’s core business now seem to be in control of critical parts of the company.
They are managing Nielsen like a generic e-commerce operation, not like a measurement company where trust, methodology, local market knowledge, and client credibility are everything.
The company is losing experienced people, weakening local markets, and replacing business knowledge with cost-cutting slogans. That may look good in a spreadsheet for private equity, but it is destroying the foundations of the business.
@af
"were not able to maintain Nielsen advantage through good engineering and new products and needed to be replaced"
Engineers did what they were told. The direction was to reduce employee headcount and reduce data center costs via the Cloud. The daily legacy system emergencies ate up years of people-effort hours.
Well, you can argue that all those engineers (there were a few of them, the others that worked there only God knows what they were doing) were not able to maintain Nielsen advantage through good engineering and new products and needed to be replaced!
The truth of the matter is that Nielsen had a monopoly in the early 2000s but smaller companies starting popping up that just had better tech...
Demon David Kenny took over as CEO.
David focused on cost cutting, DEI, and aggressive offshoring.
Nielsen's products failed to keep up with its customers needs.
Audiences shifted viewing habits to streaming catching Nielsen with its pants down.
David focused on cost cutting, DEI, and aggressive offshoring.
Nielsen's products failed to keep up with its customers needs.
David doubled down on cost cutting, DEI, and aggressive offshoring.
Nielsen's products failed to keep up with its customers needs.
David and his PE partners promoted Ki-ler Karthik Rao to CEO.
Karthik focused on cost cutting, DEI, and aggressive offshoring.
Currently, Nielsen is running out of employees to offshore and DEI is replaced with the caste system in India. Nielsen continues to cost-cut its way to bankruptcy.
Demon Dave, Ki-ler Karthik, and their Predatory Equity partners 'got theirs' already. They are close to flushing the toilet on the remaining tu-d called Nielsen.