Ford would be smart to get into this market.
Ford could go to junk yards all over the country with car haulers and pull Ford beaters out, even the wrecked ones with bent frames. This would be Ford junk like Pintos, Mavericks and all other junk cars Ford previously built. Ford should not do nothing to prep the beaters to sell like painting them, fixing rust in quarter panels, changing the 50-year oil in the sump or oil filter, changing spark plugs, changing busted head gaskets or broken timing belts. Tow the beaters directly from the junk yards to Ford Dealers all over the country. Then sell the beaters AS-IS with a 200% markup. This is pure profit and the beaters most likely won't ever come back to the dealerships because they were sold AS-IS.
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Sorry, but how are you going to convince a dealer to buy a car from ford they can get at the junk yard? Dealers already do this and the markup is much higher than 200%. I’ll give it to you though, it wouldn’t hurt quality….