So it looks like our number one cash cow f150 sales will be down 30% at current gas prices. The guy with the f150 is definitely not driving it as much nowadays. This will make ford go bankrupt sooner. I don’t see how we get out of this mess. Remaining year will be tough hopefully we can get through it.
19 replies (most recent on top)
@n5 When you're paying $1,500 for a lease the impact is the same, we aren't in the days of 2% financing.
Most people don't own a vehicle. The are either leasing it or taking a loan. So an increase in gas prices can affect buying choices.
In the 2000s when fuel prices exploded, efficient, small car designs by Ford of Europe saved the company. Good luck this time - Dearborn didn't want them any more. Because iconic trucks and SUVs!
Friends, this is precisely the scenario that our upcoming game changer from Skunkworks will steal the show. The new $30,000 midsize pickup truck built off of the Universal Platform will address tough truck needs, without the fuel economy fears and costs.
We should not divulge specifics here, but plenty of public information has been released in the media for you to get up to speed.
The F-150 is one of the more efficient vehicles, with the ecoboost, there really is no competition. Let's not forget, we also offer a hybrid version.
Guys guys… if gas is $5 a gallon, there are bigger problems than buying a stupid F150… anything that requires something being shipped or driving will increase, which is basically nearly everything. It was have a huge affect on food prices. People will be worried about eating and not want a stupid truck, airline tickets, non basic items.
I agree, who cares about a few hundred a year when you're paying 70k for a truck....
Thank you mega voters for the $5 a gallon gas. Poking the bear now Hormuz is closed.
@ct oh I do stick to used. Anyone that would pay $1000/month for a vehicle is a mo--n.
@cr+1
You obviously have a money management issue or live in a very expensive area.
Either way, stick the use car market.
@ch who can? I make $170k/year and I can't afford a new truck!!
If you're worried about 50 cents a gallon, you can't afford a $50-70 k vehicle. In fact, I don't know how anyone does working check to check. And as mentioned, I wouldn't buy a hoist queen anyway. FoReCo (Ford Recall Company) setting records is not an investment I want to make for road trips, towing or safety.
Assume gas goes from $3 per gallon to $4 per gallon.
Based on 20k miles per year and the posted combined gas mileage per engine (2026), it will cost the consumer the additional amounts below to operate their F150.
3.5l - $870 per year
2.7l - $950 per year
5.0l - $1050 per year
If a customer can afford to purchase a $50k - $60k F150, do you really think they will hold off buying a truck because of this rather small, and temporary cost increase in fuel?
I very much doubt it!
Well think about it. Sure gas prices are high, but if you are driving a 1997 F250 thats paid for and insurance isnt that much.....do the analysis of the cost of a new car that has better gas mileage and is it really that much cheaper to get a different car? So I have a 2014 CNG car for when I commute, truck stays parked most the time. I drive it on the weekends to keep it lubed internally.
Well thank the lord Ford has plenty of economy vehicles with great mpg to offer customers who do not want a huge suv or truck.
Oh wait....I'm living 10 years in the past, my bad.
No car offerings = massive Ford leadership FAIL.
This....
The guy driving the f150 probably said it himself. I guess it’s the same as if Johnny lawler ($10M a yr) said it himself.
No need to worry about gas prices when the vehicle is sitting at the dealership under recall...
Where’d you get those numbers?