I’m genuinely surprised by the rumors of a Talk to Chuck reboot.
IIRC, the original campaign launched 20 years ago as a marketing initiative built on trust, integrity, and Chuck being approachable and aligned with everyday investors.
Hard to see how that message works the same today??
@c8 I see what you did there
I don't think so.
The old Charles Schwab logo with the grey over black name was designed to diminish Chuck's presence as face of the company. The new SCH / W-B goes further. No good marketing department would move in that direction and then put Chuck's controversial and older face front-and-center.
No good marketing...
You may be right. :(
I think you gotta be MBS to talk to Chuck these days.