The partnership with Bilt had been scheduled to end in 2029, but Wells decided to exit early after it became a money-losing venture, according to people familiar with the matter. Wells warned Bilt it could change the card’s terms otherwise, including tacking on an annual fee of around $250 to $300 for cardholders.
https://www.wsj.com/finance/banking/wells-fargo-plans-to-exit-a-credit-card-program-that-gave-rewards-for-rent-336dae4b
I was put on the project when it started. I did not show up at the meetings and was not missed. It was doomed from the beginning.
Have friend who works on the ITAT and he told me it was a sh-t show when they rolled this out. Bilt wouldn’t give barely any information regarding where rental was located or who was on the lease. Supposedly the rental properties wouldn’t advise their tenants of the card and just sign them up.
I called that one the day I got stuck attending a meeting for that cr-ppy deal
No one in Hudson Yards, that's for sure.
Who will be held,accountable for the failure….?
An Indian ripping off WF... tell me something i don't know.
Now if Wells only had a tech department like Sofi that could do these things in house.....
Removed paywall. Story is updated to yesterday.
https://archive.ph/2025.07.11-013805/https://www.wsj.com/finance/banking/wells-fargo-plans-to-exit-a-credit-card-program-that-gave-rewards-for-rent-336dae4b
Yeah, this came out over 6 months ago. Oh well.