That stock’s gonna be $50 by year end
Open the app. Hit the site. Scroll for 30 seconds and tell me what you see that screams, “This product is fire”. You won’t. It’s a brand still clearing out last season’s inventory like it’s stuck in 2022.
Now imagine this: DSG and Foot Locker merge. What happens next? —the only guaranteed win in that merger is profitability for the retailers, and that’s coming from cost-cutting, not innovation.
Yeah, Nike might get cleaner brand presentation and better logistics—but that’s window dressing. When the merged giant starts flexing its new size, you think they’re gonna politely ask Nike for collabs and exclusives? Nah, they’re gonna demand margin relief, deeper discounts, and bulk orders at better prices—especially if tariffs stay messy.
So Nike’s in a squeeze. They can keep protecting the brand, or they can feed the beast and keep wholesale happy. But they can’t do both.