In all seriousness I’m still confused on what the purpose of rolling that ad campaign out did for any of us. It’s ludicrous to think that being a telecommunications company and promising to provide said telecommunications is driving people to come as subscribers. What made it worse was when they doubled down and said this was brightest and boldest marketing idea they had.
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If it worked for George Zimmer, it'll work for AT&T. "I guarantee it"
Guarantee a best effort service...ignore the engineers, planners, labs, and ops experts who were adamant the network wasn't robust enough to handle the massive bursts in traffic...and had the data to prove it. Brought the analysis all the way up to Erin Scarborough who completely disregarded the warnings and lied to other leadership that the network was fine. It will build customer trust and retention she says...will encourage bundling with mobility and other services...sure. We sell 1gb/s service on GPON...which has a 1.2gb/s upstream thruput. And a 5gb/s service on OLT's with 10gb/s uplinks. And let's not mention that the RG's were using TCP for speed tests until TR-471 UDP testing was enabled...so ridiculous
We’ll give you what you paid for….. we uhhh… guarantee it!
Its not confusing. Spectrum did it, and then we copied them because AT&T has not had an original idea in half a century.
guarantee = What you should be getting by default for your purchase
Tommy:
Let's think about this for a sec, Ted, why do they put a guarantee on a box? Hmm, very interesting.
Ted:
I'm listening.
Tommy:
Here's how I see it. A guy puts a guarantee on the box 'cause he wants you to fell all warm and toasty inside.
Ted:
Yeah, makes a man feel good.
Tommy:
'Course it does. Ya think if you leave that box under your pillow at night, the Guarantee Fairy might come by and leave a quarter.
Ted:
What's your point?
Tommy:
The point is, how do you know the Guarantee Fairy isn't a crazy glue sniffer? "Building model airplanes" says the little fairy, but we're not buying it. Next thing you know, there's money missing off the dresser and your daughter's knocked up, I seen it a hundred times.
Ted:
But why do they put a guarantee on the box then?
Tommy:
Because they know all they solda ya was a guaranteed piece of sh*t. That's all it is. Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for right now, for your sake, for your daughter's sake, ya might wanna think about buying a quality item from me.
How dare you make fun of our advertising strategy!!??
My favorite. Welcome to Wing Stop, yes you guessed it. We have wings.
What was really bad was going with that slogan after details of the second major data breach were finally released that made it clear sensitive customet information had been disclosed.
Going with T guarantees your probate information will be leaked.