Which one of these are actually true?
- SERVE ATHLETES*
- CREATE THE FUTURE OF SPORT
- STAY ON THE OFFENSE ALWAYS
- DO THE RIGHT THING
- WIN AS A TEAM
Seems like none of them apply anymore.
11 replies (most recent on top)
Nike has new maxims .. used at Olympics and a recent collection of condescending messages ..
- you can't win, so win.
- winning isn't for everyone
- My dream is to crush yours
- I have no empathy.
They should also add a few ...
If you don't agree with me, you're fired.
if you don't co-pilot and talk AI, you are robophobic.
how about 'better luck next time'
if you are living by slogans, you are already gone
not to mention it sounds like everyone will be dancing to the same tune, so you can throw out individualism and creativity
Remember the Man: Kier Eagan, I mean Bill Bowerman.
These maxims would make more sense and connect better with people if the company’s direction was clearer. Right now, it’s pretty unclear what Nike is trying to do or who they’re targeting. The Skims collab, for example…who’s that for? It just left me more confused about where Nike’s headed.
At least one of them. I'm always offensive.
take 3-4 words, add -ify to your favorite word , toss it like a salad and just like that - new maxim is ready
Not one of these apply to in global tech. See that something is broken. Then, instead of fixing it please have anyone but your team justify why something is not working and affecting revenue.
More time and resources spent justifying than it would have been to, "Do the Right Thing" and fix things.
This one is su-k a joke…
DO THE RIGHT THING
Bring back simplify and go! That was the one I always used on my CFE. My heart sank when they got rid of it. That was my go to while in Nike Tech.
Winning isn't for everyone
The best quote to ever come out of Nike
If you have a body, you're an athlete