Bob, you've scrutinized ever dollar spent in the last 5 years yet you've given Shannon Watkins (CMO, C-SUITE, also) a free pass to spend freely WITH NO ROI. You are ruining your credibility. Enough of this double standard.
The Oscars, really?
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Does Bob still have that baseball bat in his office? When he was originally hired and had intro 1:1s with the rest of JY’s leadership team, he brandished that thing to the extent that several of us felt threatened and talked to HR. He must have mellowed a lot over the years.
Check her LI profile/job history. She’ll be gone soon enough.
Are you saying that the Brand team had a presence at the Oscars? For more ‘content capture’ I’m sure. Makes total sense. Is anyone hold her to her proposed budget, and if, how did that make it through the approval process? The math doesn’t math.
If bob doesn’t step up, he needs to go.
Just buying stock back the way you do doesn’t mean anything if you met all this BS marketing team slap you around the way they are doing. Man up MF!!!’
As they say in my favorite movie, "show me the money" marketing team or you will be relived of duty!