For those in marketing who choose to lead with fear, remember fear only produces behavioral compliance, it degrades self-motivation and stifles creativity and morale. Find balance with respect, rigor and encouragement is vital for sustainable success.
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Individuals and teams who have a pattern of failure should get cut just like every sports team we represent.
Leading with fear is culturally stupid as you'll never get the maximize our of an equivalent team who is inspired. That all said, we're not getting better by assuming those who fail will suddenly improve.
It's not just marketing, leading with fear is the new leadership defined principle in every org within Nike.
I think GT is the worst!
Misinterpretation of return to sport as return to cruel and oppressive behavior.
Isn’t that the old TE way tho? And all the marketing leaders basically learned from him?