It seems all the money went to marketing and there is a huge disconnect between what marketing says and what bbt can actually deliver….their first slogan of being a technology driven bank was the same week they came and ripped out all our equipment because it was to new to run on their servers…..
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Omg. The marketing is just embarrassing. It started with the new name, logo, and their horrible commercials. It is throwing money down the drain.
I don’t think Truist marketing is merely bad, it borders on offensive. Mergers are difficult and there are always layoffs. But to treat employees so horrifically, and then tout a tagline “when you start with care, you create a different kind of bank” - is a cruel joke. People and communities have taken note, and I hear about three or four bad comments about Truist to every positive one.
Or, how about the tagline they use in written communications: “Truist is a purpose driven organization….”. That one might actually be true, as I have seen real purpose from this executive team to profit at the direct expense of their employees…