Ever since I started working at Nike, morale has never been lower. It is interesting to me that a company that once gave the impression that the morale of its employees is top most priority to them, now does nothing to boost the morale. Why is that so? Costs of low employee morale are very high.
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The culture has fundamentally changed. That’s why morale has changed. It used to be a mostly fun place to work several years ago. We then got layoffs and a CEO who is not “of us”. PHK and MP had deep Nike roots and understood what made Nike different. JD is from the cold, “it’s all about the dollar” consulting world. Totally different mindset. He might be competent at steering business strategy and financials, but while obviously important those were never the core things that made Nike what it used to be. Poor guy tries to fake being like “The Men of Oregon” but he isn’t even a close approximation.
To make an analogy, after 4 years of Trump a lot of us were financially better off. But was America as a whole better off? Nope. Trump’s tremendous stink rubbed off on the whole country and left us all worse off.
Nike might be financially better off when JD leaves this place, but will Nike as a whole be better off? Nope. And for the same reason.