PHK has never made a non-portfolio purchase like this, although he was presented a sound reason for buying Nautilus, 41 years ago, for 4.7 Million. Nautilus was not exactly the Pelotonning of it's time, but the reasoning was clear, Total Fitness often begins with walking, jogging....Bowerman, and Nautilus was very unique, at the time.
Where is Kish when you need him...oh yeah ...behind a big paywall.