Legendary brand identity close to gone, today's rising brand identity is backward, obsolete and pathetic. Let's go johnny
11 replies (most recent on top)
So my question is. ..Why would anyone apply for a position or job here, knowing all the people that come here hated working for xerox, or are least so disappointed that they left here or are actively looking for another job.
Are people that desperate or foolish?
Just doesn’t make and knowing what’s going on here.
And if you do somehow land a job here, you are likely to have he-l to pay making it work. Why would you do that? Not much sense there.
Money isn’t Everything, and you sure aren’t gonna get it here. That’s for damn sure.
Asta Luigi xerox. You won’t be back.
Going, Going, Gone!
Just need a logo change to a s*** emoji, although that would imply a level of honesty which is unlikely.
And, before the mo--ns on here say I work for a competitor I do not.
I left this rotting corpse a few years back after 25+ years.
Flee, flee, flee
Remember when Xerox use to advertise on all the major sporting events? Today nothing …
I would say it's definitely gone. I'm in Canada so I don't think the brand was near as strong as maybe in the US. Age is also a factor. Anyone under 30 has no idea what Xerox even is. When I tell people I work for Xerox they have never heard of it.
Here’s your answer..What’s a Xerox ?
When I told someone I worked for Xerox their response was “are they still around?” Will always stand for making copies which is irrelevant in 2021.
Lost? Nope. Brand continues to be synonymous with redundancy: a total lack of meaningful innovation with desperate attempts at positioning itself as doing otherwise at the expense of internal/external customers.
Totally gone. Yes it’s mutated into something the public doesn’t care about anymore.